Discover the top 10 social media marketing tools for 2024 to enhance your online presence and streamline your marketing efforts with the best features, pricing options, and reviews.
Key Takeaways
- Comprehensive list of the top social media marketing tools.
- Detailed features, pricing, and reviews for each tool.
- Ideal for businesses in India and globally.
- Options include free and paid tools suitable for all business sizes.
What Are the Best Social Media Marketing Tools for 2024?
The best social media marketing tools for 2024 include Hootsuite, Buffer, Sprout Social, Canva, Later, SEMrush, HubSpot, Agorapulse, CoSchedule, and MeetEdgar. These tools offer features like scheduling, analytics, and content creation to boost your social media strategy.
List of Free & Paid Social Media Marketing tools, you can enroll in 2024
| Sr. No. | Social Media Marketing tool | Review |
| 1 | Hootsuite | 4.3 |
| 2 | Buffer | 4.4 |
| 3 | Sprout Social | 4.35 |
| 4 | Canva | 4.7 |
| 5 | Later | 4.55 |
| 6 | SEMrush | 4.65 |
| 7 | HubSpot | 4.45 |
| 8 | Agorapulse | 4.65 |
| 9 | CoSchedule | 4.45 |
| 10 | MeetEdgar | 4.45 |
1. Hootsuite
Hootsuite is a popular social media management tool for scheduling posts, monitoring activity, and analyzing performance across multiple platforms.
Features
- Schedule posts across multiple social networks.
- Social media analytics and reporting.
- Team collaboration tools.
- Content curation and RSS integration.
Pricing
- Professional: ₹ 1915/mo
- Team: ₹ 7,540
- Custom Enterprise solutions.
Reviews
- G2: 4.1/5
- Capterra: 4.3/5
2. Buffer
Buffer helps businesses schedule posts, track performance, and engage with their audience effectively.
Features
- Post-scheduling and publishing.
- Analytics and reporting.
- Engagement tools for responding to comments.
- Link shortening and tracking.
Pricing:
- Free plan available
- Essentials: $5/month per social channel
- Team: $10/month per social channel
- Agency: $100/month for 10 social channels.
Reviews
- G2: 4.3/5
- Capterra: 4.5/5
3. Sprout Social
Sprout Social offers powerful tools for social media management, from scheduling to analytics
Features
- Social media management and scheduling.
- Comprehensive analytics.
- Social listening tools.
- CRM features for managing social interactions.
Pricing
- Standard: $249/month
- Professional: $399/month
- Advanced: $499/month.
- Enterprise: Custom Plan
- Save up to 25% off on Annual Plans
Reviews
- G2: 4.3/5
- Capterra: 4.4/5
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4. Canva
Canva is a versatile graphic design tool that helps create stunning visuals for social media.
Features
- Graphic design tools for social media content.
- Templates for posts, stories, and ads.
- Collaboration tools for teams.
- Integration with social media platforms.
Pricing
- Free plan available
- Pro: ₹ 4,000/yr
- Teams: ₹ 3,800/yr per seat
- Enterprise: Custom pricing.
Reviews
- G2: 4.7/5
- Capterra: 4.7/5
5. Later
Later is a visual content planning and scheduling tool, particularly popular for Instagram.
Features
- Visual content calendar.
- Instagram scheduling and auto-publishing.
- Analytics and performance reports.
- User-generated content tools.
Pricing
- Free plan available
- Starter: $16.67/month for 1 Seat
- Growth: $30/month for 3 Seat
- Advanced: $53.33/month for 6 Seat
- Agency: $133.33/month for 15 Seat
- Get 4 Months Free on Annual Subscription
Reviews
- G2: 4.5/5
- Capterra: 4.6/5
6. SEMrush
SEMrush is a comprehensive SEO and social media marketing tool, provides deep insights and competitive analysis.
Features
- Social media management and analytics.
- SEO and keyword research tools.
- Competitive analysis.
- Content marketing toolkit.
Pricing
- Pro: $129.95/month,
- Guru: $249.95/month,
- Save up to 17% off on Annual Plans
Reviews
- G2: 4.6/5
- Capterra: 4.7/5
7. HubSpot
HubSpot offers an integrated platform that combines social media marketing with CRM and automation tools.
Features
- Social media scheduling and monitoring.
- CRM and marketing automation integration.
- Analytics and reporting.
- Content management and SEO tools.
Pricing
- Free plan available
- Individuals & Small Teams
- Starter: $15/month/seat
- Business & Enterprises
- Professional: $800/month
- Enterprise: $3,200/month.
Reviews
- G2: 4.4/5
- Capterra: 4.5/5
8. Agorapulse
Agorapulse is a robust social media management tool designed to simplify your social media activities.
Features
- Social media scheduling and publishing.
- Unified social inbox.
- Social listening and monitoring.
- Detailed analytics and reports.
Pricing
- Free plan available
- Standard: 69€per user/month
- Professional: 99€per user/month
- Advanced: 149€per user/month
- Agency: Custom Pricing
- Save up to 23% off on Annual Plan
Reviews
- G2: 4.6/5
- Capterra: 4.7/5
9. CoSchedule
CoSchedule offers a marketing calendar and social media scheduling tools that keep your campaigns organized and on track.
Features
- Marketing calendar and scheduling.
- Social media automation.
- Content organization tools.
- Analytics and performance tracking.
Pricing
- Free Plan Available
- Social Calendar: $29 Per User/Month
- Agency Calendar: $49 Per User/Month
- Content Calendar: Custom Pricing
- Marketing Suite: Custom Pricing
Reviews
- G2: 4.4/5
- Capterra: 4.5/5
10. MeetEdgar
MeetEdgar automates content recycling and posting, ensuring your social media accounts stay active.
Features
- Automated content recycling.
- Social media scheduling.
- Category-based posting.
- Analytics and performance tracking
Pricing
- Free Plan Available
- Eddie:$ 29.99/mo
- Edgar: $49.99/month.
Reviews
- G2: 4.3/5
- Capterra: 4.6/5
Wrapping Up
These top social media marketing tools provide a range of features and pricing options suitable for businesses of all sizes, including small businesses. Whether you need free tools or are ready to invest in comprehensive solutions, this social media marketing tools list will help you enhance your social media presence and effectiveness. You can download a social media marketing tools PDF from the respective websites for a detailed comparison and more information.
